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High Street Fit Finder is a free information service that removes the frustration, and dressing room agony, from shopping for jeans.

We help you to find the perfect fit and buy the right size first time.

It’s new, it’s different, and it’s the little retail revolution that you know just needs to happen… get involved and join us, and together we’ll bring sense to sizing!

What size jeans am I?


Just follow these three simple steps:

  1. Measure yourself
  2. Use the Fit Finder
  3. Buy the right size first time – online or instore

We match your body measurements against all the retailer’s size guides and product data to find what you’re looking for.

Tell me more…

Jeans of different sizes on the Fit Finder


You’ll find all these major High Street retailers to search on the Fit Finder and Brand Directory

brands you can find on High Street Fit Finder


Just received my jeans and I love them, they are the perfect fit!

Katherine R.

I’ll definitely use this website regularly as it saves so much time.

Alison H.

When my new jeans arrived they fitted perfectly!

Katie H.

It seriously cuts down the stress of online shopping.


you're so much more than a number image


The current culture in the UK is causing women to feel increasingly under pressure to be a certain size. This pressure can cause anxiety over appearance and low self-esteem, and lead to mental health conditions such as eating disorders.

Coupled with a retail industry that promotes vanity sizing, where an individual can be six different sizes in six different shops, leaves women feeling confused, frustrated and often, distressed over their “size”.

As well as helping women to buy clothes that fit, quickly and easily, we want to help women to stop defining their self-worth by being, or wanting to be, a certain size, and to be happy in their own skin.

We aim to do this by making “size” irrelevant; it should be just a number that is used to purchase something, and by only allowing additional advertising that is body positive, body diverse and not airbrushed, women can shop without comparison to unrealistic body ideals.

Read more…


It’s FREE to register and in return you’ll receive;


Access to the latest offers and discounts from High Street brands


Our monthly newsletters delivered straight to your inbox


The power to influence sizing on the High Street

keep a little extra cash in your pocket


The 10 Emotions Of Jeans Shopping

On first thought, shopping for a pair of jeans should be easy, right?! But finding a pair of jeans that fit your body, your style and your budget is a time-consuming process and one that may cause you to experience a range of emotions. We’ve compiled a gif gallery of the top 10 emotions of jeans shopping, which do you relate to? Annoyance You couldn’t decide which size to buy so you bought two just in case. Fine. Not fine though when you reach the Post Office mid-lunch break to find a queue out the door, all in order to send one pair of jeans back for a refund! AAGGHHH! Confidence Your new jeans make you feel amazing and like you can take on the world! There’s nothing better than a new pair of jeans to boost your confidence. Confusion “What size am I?” How many times have you asked yourself that question? Or, worse still, when you realise that the size in this shop is not the same as the size in the other shop! Drained Having spent an entire day trawling the shops, no wonder you feel tired. On average, a woman will try on 15 pairs of jeans before purchase and walk 3 miles per shopping trip. Happy “I found them, I found them! YES!” The quest for finding the perfect pair of jeans is often long and arduous but the sheer happiness you feel when you finally find them is totally worth it. Overwhelmed There’s now so many pairs of jeans to choose from, you can often feel overwhelmed by choice. When we last counted...

Next jeans

What’s next in fashion is Next’s primary offering for women in their thirties. The British retailer offers exciting, beautifully designed, and excellent quality clothing at affordable prices. Founded in February 1982, the first store stocked stylish clothes, shoes and accessories for women. However, it wasn’t long before they branched out in to catering for men, children and the home. They now have 500 stores across the UK and Ireland and 40 stores based in other countries. In addition to their stores you can also purchase Next clothes from the mail order Next directory (look, their first edition in 1988 even came with a tape measure :) and website if you prefer. Next have a wide selection of jeans, with ranges for maternity, and petite, plus-size and tall sizes. Styles include flares, slim, bootcut, high-waisted and jeggings, and the following colours are available in numerous shades and washes: blue, black, white, grey, cream, pink, green and red. Jeans start at size 4 and go up to an 18 in the standard range, all available in three leg lengths. A pair of jeans will cost between £20 and £50. Next jeans are featured on the Fit Finder – a free online tool to find the perfect pair of jeans that fit you!...


Great news! We’ve updated the Fit Finder with jeans from the AW15 collection. You’ll find all the usual favourites such as the black skinny and distressed boyfriend, as well as fab new trends such as the denim culotte and raw hems. You know what to do: Measure your waist, hips and leg length with a tape measure Enter your measurements and other search criteria into the Fit Finder SHOP! Buy the right size jeans first time, with the added bonus of them being the perfect fit for your body! So what are you waiting for? Let’s go shopping!...

VIDEO: How to distress your jeans

Last summer, Lauren made a video on how to distress your jeans. With ripped knees and distressed denim look still a big trend on the High Street, here’s the video again… Lauren takes you through a step-by-step guide and provides you with a quick and easy method on how to update your denim. All the equipment you need is stated at the beginning, stay safe with that craft knife! And don’t forget to send in some pics of your finished pair! Good luck!...

H&M jeans

H&M are champions of fast fashion. Their clothes are affordable, high fashion and particularly appeal to the younger age groups. As such, celebrity Katy Perry will star in their 2015 holiday campaign. They have a large collection of clothing for women from casual to smart and also boast a plus-size collection and maternity range. H&M began life as Hennes & Mauritz with the first store opening in Sweden in 1947. H&M has experienced rapid growth in recent years and today has 3,600 stores worldwide and offers online shopping. Jeans are an essential part of the H&M brand and the retailer offers an impressive selection in sizes 6 to 28 from a variety of in-house brands: Divided is teenage-focussed fashion, available in sizes 6-16, and all jeans in this range have a 31 inch leg length. &DENIM is H&M’s denim brand, available in sizes 24–36 and three leg lengths; 30 inches, 32 inches and 34 inches. L.O.G.G casualwear for women, available in sizes 26–36, and all jeans have a 31 inch leg length. H&M+ is H&M’s plus-size collection, available in sizes 18-28, and all jeans have a 31 inch leg length. Conscious is H&M’s sustainable fashion brand where the jeans are made partly from recycled polyester. Available in sizes 24 – 36 and three leg lengths; 30 inches, 32 inches and 34 inches. MAMA is H&M’s maternity collection. Jeans are available with both under-the-bump and over-the-bump waistbands, in sizes 8-20 and all with a 31 inch leg length. Currently there are 33 styles of skinny jeans to choose from costing between £7.99 and £29.99. Options include: low-waisted, high-waisted, skinny, slim,...

Evans jeans

Evans‘ unique selling proposition is fashionable clothing in sizes 14 to 32. The company was founded in 1930 by manufacturer Jack Green. It became a public company in 1970 and by 1988 had become the market leader for women’s clothes above a size 14. In 1997 the plus-size retailer launched their SeVen range for their fashion conscious younger customers and began selling online. Today Evans prides themselves on their online shopping experience offering an exclusive online range of clothing. Evans has honed their skills in designing and styling the latest fashions to fit and flatter curvy women. They have collaborated with celebrities such as Dawn French who, with her business partner, came up with the 1647 range. In 2009 Evans launched musician Beth Ditto’s collection which became an international success. In 2011 Evans opened in America and now delivers to over 100 countries. The staff at Evans are highly trained in styling and can offer professional advice to customers. Evans offer a stylish range of jeans. You can buy jeggings, skinny jeans, slouchies, straight and pear-shaped jeans. Pear-shaped jeans have been cut with a smaller back and higher waist to give a good fit. They are available in styles from bootcut to wide leg. Prices of Evans jeans start at £18 and go all the way up to £149. Three leg lengths are available; short 29 inches, regular 31 inches, and long 33 inches. Evans features on our Fit Finder, the free online tool that helps you to buy the right size jeans first time....


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