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High Street Fit Finder is a free information service that removes the frustration, and dressing room agony, from shopping for jeans.

We help you to find the perfect fit and buy the right size first time.

It’s new, it’s different, and it’s the little retail revolution that you know just needs to happen… get involved and join us, and together we’ll bring sense to sizing!

What size jeans am I?


Just follow these three simple steps:

  1. Measure yourself
  2. Use the Fit Finder
  3. Buy the right size first time – online or instore

We match your body measurements against all the retailer’s size guides and product data to find what you’re looking for.

Tell me more…

Jeans of different sizes on the Fit Finder


You’ll find all these major High Street retailers to search on the Fit Finder and Brand Directory

brands you can find on High Street Fit Finder


Just received my jeans and I love them, they are the perfect fit!

Katherine R.

I’ll definitely use this website regularly as it saves so much time.

Alison H.

When my new jeans arrived they fitted perfectly!

Katie H.

It seriously cuts down the stress of online shopping.


you're so much more than a number image


The current culture in the UK is causing women to feel increasingly under pressure to be a certain size. This pressure can cause anxiety over appearance and low self-esteem, and lead to mental health conditions such as eating disorders.

Coupled with a retail industry that promotes vanity sizing, where an individual can be six different sizes in six different shops, leaves women feeling confused, frustrated and often, distressed over their “size”.

As well as helping women to buy clothes that fit, quickly and easily, we want to help women to stop defining their self-worth by being, or wanting to be, a certain size, and to be happy in their own skin.

We aim to do this by making “size” irrelevant; it should be just a number that is used to purchase something, and by only allowing additional advertising that is body positive, body diverse and not airbrushed, women can shop without comparison to unrealistic body ideals.

Read more…


It’s FREE to register and in return you’ll receive;


Access to the latest offers and discounts from High Street brands


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The power to influence sizing on the High Street

keep a little extra cash in your pocket


KATHRYN: What it’s like to shop for clothes when you’re me

This is the second in a series of posts called “What it’s like to shop for clothes when you’re me”. We want to know how women feel about shopping for clothes, their problems with it, the benefits, and how it makes them feel about their body. Our friend Kathryn, who runs the blog: has kindly stepped up to answer our questions… Please tell me a little about yourself; just a couple of sentences to describe your life and the things and people that you love. I’m Kathryn, and I blog over at, and you can find me on twitter @kathroooon. I started blogging as a way to monitor the outfits that were a hit, and those that were a miss (hence my blog name!). Now it’s a platform for opinion pieces, outfit posts, try on sessions – anything fatshion or plus size related really! I work in a corporate world as a trainer, and it’s been rather telling how my self-expression in terms of what I wear, has impacted my professional life – I am so much more confident! I never thought fashion could have such an impact. Although I wouldn’t be doing this without my fellow plus size bloggers by my side. They are my online family! Please describe your body in one sentence. It’s the only one I’ll have, so I love it as much as I can. Please tell me about a shopping trip that stands out in your memory and how it made you feel. I remember being out with pals, maybe 5 years ago? And having to ask “Do you mind if we visit…” it’s a given that we’d...

River Island jeans

Fresh, stylish, affordable fashion is what River Island consistently delivers. The popular High Street brand opened their doors 67 years ago and have gone from strength to strength providing clothing for young men, women and children. Founded by Bernard Lewis in London in 1948, the brand has traded under a variety of names. Originally known as Lewis Separates, the brand became the first fashion chain store in the UK under the name Chelsea Girl in 1965. Twenty years later, the retailer chose the name River Island with which to merge its menswear and womenswear collections. Mr Lewis, 84, is believed to still be involved in running the business! Celebrity fans include Rhianna who’s been selling her own signature brand through River Island since 2013. The retailer boasts a huge selection of jeans. In the women’s department alone there are approximately 90 pairs to browse, with prices starting at £40. Jeggings and skinny jeans are the store’s most popular styles and are available in a myriad of colours and washes. River Island also stocks a decent selection of bootcut and flared jeans; this season’s favoured fit. There are six pairs of straight/slim jeans and if you’re looking for a more relaxed fit River Island offer a couple of pairs of boyfriend and girlfriend jeans. Jeans are available in sizes 4-18 and can be bought both instore and online. There is a choice of four leg lengths; extra short (26”), short (30”), regular (32”) and long (34”). Unfortunately, River Island does not have plus-size, tall or petite collections at the present time. To buy the right size River Island jeans first...

Plastic bag charge

From today retailers in England must charge 5p for each plastic bag you use for your shopping.   It is thought 7.6 billion plastic bags are used every year, the equivalent of 140 per person per year! In a bid to protect the environment (plastic bags take hundreds of years to degrade) and reduce waste, the government have passed a law which will see retailers with 250 or more employees charge at least 5p for the bags they provide for shopping in stores and for deliveries. If you think this will only affect your weekly food shop, think again… the government hopes to reduce plastic bag use by 80% in supermarkets and 50% on the High Street. Free bags will still be provided for consumers buying items such as uncooked meat, poultry or fish, prescription medicine, razors, and certain fresh produce such as flowers. Also, paper bags, like those provided in Primark and John Lewis may also be free although this has yet to be confirmed. But for your clothes shopping trips, you will need to provide your own bags or pay 5p for one of the stores’, taking your bargain pair of jeans from £9.99 to £10.04. If you’re thinking that’s not bad for the convenience, that equates to paying £7 per year on carrier bags alone. Instead, we suggest investing in a well-made foldable synthetic bag like Baggu, keeping it in your handbag and using it for many years to come. Happy shopper, happy planet!  ...

Fray hem jeans

Fray hem, frayed, raw hem, raw edge, unfinished, undone… whatever the term used it all means the same – a pair of jeans without the obligatory stitching at the end of each leg. This new trend is hitting the shops for AW15 with full force, due in part to the trend’s ability to lengthen the leg. A versatile style which looks great dressed up or down, it’s an easy fashion to pull off, and with many of the High Street retailers adopting this look, there’s a pair to match any budget. Here are just a few… Ted Baker SHENZII Raw hem skinny jeans * £79 New Look Blue Ripped Fray Hem Skinny Jeans * £24.99 Levi’s 711 Skinny Jeans £90 Select Heidi Skye Rip Skinny Jeans * £17.99 Topshop MOTO Undone Hem Denim Culottes * £36 Alternatively, if you’ve got no cash to splash this autumn update your old favourites by cutting off the hem with a pair of sharp scissors. Easy peasy!                 All jeans available on the Fit Finder now! Find your perfect fit and buy the right size first time!...

ANGIE: what it’s like to shop for clothes when you’re me

This is the first in a series of posts called “What it’s like to shop for clothes when you’re me”. We want to know how women feel about shopping for clothes, their problems with it, the benefits, and how it makes them feel about their body. Our friend Angie, who runs the blog: has kindly stepped up to answer our questions… Please tell me a little about yourself; just a couple of sentences to describe your life and the things and people that you love. If I had to come up with one sentence to sum up my life, this would have to be: “There are never enough hours in the day!” Split between being a mum of two young kids – and trying to be good at it, having a full-time job – trying to be good at it, developing my own blog ( – trying to be good at it… you get the idea… Not easy! But I do manage to steal some “me” time to read a good book, pump it up at the gym or just listen to my favourite music. I love my kids and my friends, and do try to make time for them. Just not enough hours in the day! Please describe your body in one sentence. I am very tall for a woman (6’4″, or 193 cm) but well proportioned – I hope! Please tell me about a shopping trip that stands out in your memory and how it made you feel. Trying to be a positive person, I will focus on a positive shopping experience, rather than on one...

Superdry jeans

When you think of Superdry you immediately conjure up images of the distinctive Americana and Japanese-inspired hand-drawn graphics which adorn their high-quality tailored clothes. Although Superdry only launched in 2005 they’ve made their mark on the high street with a celebrity following which includes David Beckham, Jamie Oliver and Leonardo DiCaprio. The brand’s growth has been significant. You can currently find them in 515 locations in 46 countries. And their online store ships to more than 100 countries. This might be something to do with Superdry’s wide appeal. They manage to attract teenagers whilst still capturing an older audience. Perhaps this is because of their unique philosophy which one of the founders Julian Dunkerton has previously spoken about, “If someone tells us something is a trend, we go completely the opposite way. Nine out of 10 fashion brands are following exactly the same trends, looking at the same forecasting books and the same websites – we aren’t.” So if you’re looking for jeans with authentic vintage washes and unique detailing look no further than Superdry. They stock 47 pairs of women’s jeans in five different sizes and three different leg lengths, and prices start at £44.99. The sizing system used is the waist measurement, with the five sizes falling between 24 and 32 inches. You won’t find any bootcut or flare shapes here. Superdry pretty much specialise in skinny and slim jeans with a low-waist, or jeggings. They stock one pair of boyfriend jeans. Most pairs come in a variety of denim washes but there are a few pairs of black, white and grey jeans available. Embellishments include distressed...


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